Parental style and consumer socialization among adolescents: A cross-cultural investigation
نویسندگان
چکیده
a Department of Marketing, University of Texas at Arlington, Box 19469, 701S. West Street, Arlington, TX 76019, United States b Department of Marketing, Saint Mary's University, Halifax, Nova Scotia B3H 3C3, Canada c Royal Bank Distinguished Professor of Marketing, John Molson School of Business, Concordia University, 1455 de Maisonneuve West, Montréal, QC H3G 1M8, Canada d School of Business, Hanyang University, 17 Haengdang-dong, Seongdong-gu, Seoul 133, Republic of Korea
منابع مشابه
Parental style, parental practices, and socialization outcomes: An investigation of their linkages in the consumer socialization context
This study aims to generate insights into the mechanisms through which parental style influences adolescent consumer socialization. Toward this end, it examines two alternative conceptual frameworks: (1) The mediation model which posits two key dimensions of parental style (responsiveness and demandingness) as antecedent variables affecting adolescent consumer socialization directly and indirec...
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